Your side-hustle is your ticket to the slower, more meaningful lifestyle you ache for. But to get there, you you’re going to need a route map.

Josephine Brooks Headshot

Hi, I’m Josephine

know that building your creative side-business is the best way to create the freedom and lifestyle you ache for, on your own terms.

I help side-hustling creatives build a business that gives them the freedom to do more of what they love and live the lifestyle the long for by helping them find clarityplan more effectively and work smarter (not harder).

I have a knack for helping people find clarity on the next leg of their business journey, I can see where they can simplify things, when they can’t see the woods for the trees. I’m a compulsive planner (and qualified project manager) who loves nothing more than helping people create a route map that will take them to the next level in their business.


My Values


To do the work you love and create the lifestyle you ache to live. I know from my own experience that building your own creative business is your ticket to having both of these things.


Work smarter, not harder

In my world, productivity is always about doing less and focussing on the projects/ tasks/ areas of your business that are going to have the biggest impact on taking you where you want to go.

Having a Plan

You wouldn’t head off on a hike without a route map, why would your business be any different? Having a plan helps you clearly see where you’re heading and what you need to focus on to get there.


Follow your intuition & work to your strengths

At school and work we’re told to develop our weaknesses. I strongly disagree with this approach. Focus on your strengths and follow your intuition, that’s where the magic is. 

How I can help you

My mission is to save you some of the heartache along the way to building your side-business by sharing what I learned from my experience. I want to help you cut some corners where it took me months to figure things out, like how to plan effectively and make the most of the time you’ve got to dedicate to your business.

Ultimately, I want to help you find clarity, plan more effectively and work smarter, not harder so that you can do the work you love and create the lifestyle YOU long for, on your own terms.


My Story

I was never very good at following the rules of a 9-5, the corporate environment was totally wrong for me. I felt an ache for freedom, a need to create the slower, more meaningful lifestyle I longed for. So, I built my side-hustle into my full-time gig and now I help others level up their businesses too.

That makes it sound like it was simple, it wasn’t. There were years between starting my first side-hustle and leaving my 9-5. Along the way there were high’s and lows (usually within minutes of each other) and I found myself on the most intensive learning journey, but I wouldn’t change it for the world.

It all started in 2013 when I started my first side-hustle, a how-to blog. I experimented and followed my curiosity. One idea led to another, and another, which created a winding path to figuring out what I wanted to do over time. I found myself running a thriving home decor business alongside my 9-5 but after a couple of years realised that the thing I was enjoying most about my business was planning ahead and working on projects. So, I reduced my hours at work, later giving up my 9-5 completely and pivoted my business to what I do now as a planning and productivity mentoring for creative business owners. Oh, and the other thing I do now is live the lifestyle I ached for, for so long.

About Page Josephine Brooks

So, what does that look lifestyle look like?

Well, it’s working from the comfort of my home out in the countryside. It’s having the freedom to unleash my special talent (burning toast) at any time of day when I fancy a snack. It’s standing at the top of a blustery hill while walking my dogs on a Wednesday afternoon, it’s having barbecues in the garden. It’s a good cup of tea, the sun on my face, it’s having the freedom to take a bath at any time of day and it’s being able to sit next to the fire as I work in winter or work from my garden in summer. It’s also making everything less complicated, it’s living with less, it’s reducing my waste, it’s living in a more intentional and sustainable way, which feels meaningful to me.

But none of this happened by accident, I made a plan and I made it happen

 Ready to make a plan & make it happen?

Here’s how I help creative side-hustlers level up their business

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The Blog

I share posts on my blog to help you with levelling up your business, whether that’s making a 12-week plan, overcoming overwhelm or planning your week.

The Podcast

My podcast, Make a Plan, Make it Happen, comes out every Monday and it’s where I chat to my guests each week about all things creative business.

My Side-Hustle Letters

My side-hustle letters come out fortnightly and are packed with my seasonal musings, exercises & prompts for your business as well as links to useful resources. You’ll also get my free workbook; Make a start.

1:1 Mentoring

My 1:1 mentoring package is dedicated to helping you take your side-business to the next level and get closer to creating the lifestyle you long for, with my full support over 3 or 6 months.

Make a start on your next big project in 5 days

How to get started on your next big project | Free workbook from Josephine Brooks

Claim your free workbook & planning sheets by signing up below.

You’ll also receive my fortnightly side-hustle letters, which are packed with seasonal musings, exercises & prompts to help you level up your business & links to useful resources.


Get in touch

You can also get in touch with me at hello[at]