For quite a few years I saw countdown timers, scarcity and limited time discounts as pushy, pressurising, and devaluing marketing tactics. ⏰⏳🏃

But recently, I’ve done a 180 on how I feel about allll-a-that stuff.

I’ve been working on a couple of projects that have got me examining how my money-conditioning and money mindset is limiting my sales. 🔎

Aaaaand the same might be happening for you too…

A LOT of the passive income messaging online is toe curling. 😬

Only this morning did I see a reel on IG about funnels and passive income that made my blood BOIL. 🤬

🤮 So much ICK. 🙄 So many false promises. 🤖 So much treating your actual-human-subscribers like stupid robots.

Which means it doesn’t sound too appealing to a value-led business owner like YOU, who wants to sell with integrity.

Ammirite? 🤷‍♀️

So… 💡 Let’s change the language around passive income shall we? ✅

You started your business to do what you love, right? 

Buuuut all too often I see people take ‘do what you love’ to mean…. 

🤎 Do what you love 24/7.

🤎 Don’t take a break from it (because you love it, so why would you?)

🤎 Show up and talk about it, be excited about it every damn day. 

Because when you do what you love you’ll never have to work a day in your life… riiiiiight?  NOPE 🙅

As women, we've been conditioned to expect to earn less 📉 than men... 🙄

... and have to work hard 😓 (like reallllly hard) to make our money.

For a lot of women, this belief...

(let's be honest... it's not a 'belief' 🙄 it's an evidence based reality) 

...filters through to how we work, and sell in our businesses. 🥱🤯😓

News Flash… 💥

No one wants another free ebook. 🥱

Like, do YOU 🫵 want another free PDF? 👀 Didn’t think so! 

I’m talking lead magnets today, 🎁 because, well… 

...there’s a lot of quite unimaginative free PDFs out there. 🥱

And let’s be honest… 😳

How many PDFs have you downloaded, that are now collecting dust and taking up space on your laptop? 👀

I’m going to say… many. 🗂

What do you mean you read the words ‘upcoming changes to emailing rules’ and immediately zoned out? 🤷

JK 🤪

…who would blame you! Boring right? 🥱

Thing is… these email updates I'm about to tell you about are affecting your email deliverability from like… yesterday.

I’ve just come off a discovery call with a now-new client 😆 who told me she’d been putting off getting her sales funnel up and running because of….

THE TECH 🤖🤓👾

It’s a story I hear over and over again.

But honestly?

👉 A good sales funnel that *DELIVERS* passive income, DOESN’T require endless tech.

You're not on your own if you’re feeling sick of Instagram marketing.

If you've been on Instagram for a few years, it's hard not to notice the drop in reach and feel frustrated that you're putting a whole load of time and effort into creating content that just... *flops*.

Often we're gas-lit into thinking we need a better hook, better content, more engaging videos, MORE content ~ to get the reach and traction we want...

A tripwire is a  low cost, digital product that acts as a 'no brainer' introductory, or 'taster' offer, available ONLY to your new subscribers.

A tripwire is always a 100% passive product ~ ie. YOU don't need to show up or do any extra work to deliver this product.

Hence why a tripwire can be a great way to drive passive income without a huge input. 

Blog posts take work, right? So you don't want to be doing all that for most of the people in your audience NOT to see them. 😩

That's when you start resenting the content creation 🐹 hamster wheel.

You're blogging multiple times a week - I'm impressed! 🏆

Understandably, for all of that input... you want more 👀 EYEBALLS 👀 on your posts.

When your marketing feels like a total slog… it’s DEMORALISING.

The endless hamster wheel of content creation while you feel like you’re shouting into an empty void.

If you’re marketing feels HARD right now. Like it’s a struggle to get it… working. You’re NOT on your own.

Email has the highest sales conversion rate - Data & Marketing Association.

I’ve definitely found that stat 👆 to be true for me and my clients.

Your email list is where people hang out when they’ve got to know, like and trust you.

AKA when they want to hear from you on the regular, and when they’re considering working with you.

But all too often you put email off… ammi rite?

Here’s how you CUT your content creation time, and DOUBLE the impact

Imagine if your marketing took half the time, but delivered more sales. 💡

I'm excited for you to make this happen, by getting more intentional and efficient with your marketing, so you can free up some damn time! 🏖🍹

Because more work doesn’t necessarily = more sales.

I heard from a few people that sharing why I cancelled my launch and what was going on with my mental health helped them feel more 'normal'.

Because let's be honest there's A LOT of hot air online about what success looks like.

So today, as it's World Mental Health day tomorrow, I'm going to share a realllllly honest mental health update, and my experience of everything that comes with mental health struggles.

Passive income sounds like the silver bullet doesn't it. 🪄

Across the internet we see passive income branded as the easiest way to make millions... overnight... whilst doing nothing... 🙄💤

Online, passive income is branded as... well... PASSIVE.

But there's an important distinction between passive income 💸 and passive marketing 📈

So you want passive income...

AKA you want F~R~E~E~D~O~M from having to show up to drive EVERY-single-sale?

(I hear ya!)

But you're not sure WHAT you're going to sell to create said passive income?

Let's figure it out together.

Feeling uncomfortable about selling on email 🤢 is SUUUUCH a common hurdle for people.

This was a *BIG* discussion in the latest run of my course...

Because when I reviewed everyone's sales emails I saw so~many~examples of people holding themselves back in their copy - for fear of 'coming across as salesy' 😱

...and as a result, writing emails that weren't going to sell... The irony. 🤦‍♀️

Dear Josephine,

I’m feeling disheartened by my marketing results (namely Instagram and my podcast). It feels so much harder to get traction than it was a year or two ago.

Surely after a few years in business I should be growing, not shrinking.

I’m starting to resent how much energy goes into my content creation vs the rewards - engagement and sales. And I’m at a bit of a loss as to how to change this.

Can you help me get out of this marketing funk!?

I get a lot of people asking me if countdown timers ⏰⏱⏳ are needed to drive passive income…

And it's a NO from me...

Here’s what you need instead to drive feel-good passive income.

For a sales funnel to deliver… sales, and a great experience for your subscribers…

… you’re going to need an email platform that’s sophisticated enough to automatically deliver the right messages, to the right people, at the right time.

That’s the most important thing for your sales funnel. Creating a seamless, natural subscriber experience. And making your email delivery feel human and authentic.