3 of the Most Common Struggles When Growing a Creative Business
Let me tell you this.
You are not alone in the struggles you’re facing with building your business.
We all struggle with the same stuff, and that’s something that running my workshops has repeatedly proven. In the conversations we have at my workshops, someone will share a current struggle and more often than not, everyone else will pipe up with a ME TOO! But it isn’t until we come together and have these conversions that we realise, we’re all struggling with the same challenges.
It can be very easy to get stuck with our heads down in our work and feel very alone in our business struggles. We can look at Instagram and assume everyone else is flying. You can feel like other side-hustlers don’t come up against challenges like you do and they’ve got all of the answers. But of course, we all have struggles and come up against challenges when we’re growing our side-hustles. After all, you can’t build a business without getting out of your comfort zone. And getting out of your comfort zone = challenges and struggles.
In this video I’ve shared three of the most common challenges and struggles that come up time and time again in my mentoring conversations, my workshops and from my own experience of side-hustling and growing businesses.
Three of the most common struggles when growing a business - and how to overcome them
The fear of putting yourself out there
Whether it’s the fear of talking to camera on instagram stories, publishing a blog post or launching your new product. When you do these things for the first time it’s SCARY and you can wind up feeling really vulnerable.
The first thing to remember is that when this kind of fear kicks in, what’s going in our brains is very primal. It’s your instincts kicking in and trying to keep you safe because historically, doing anything that would make you standout from the rest of the crowd could put you in life-threatening danger. Just being aware of the primal goings-on in your brain can help you to take control in those situations when the fear threatens to take the wheel.
From a practical standpoint on putting yourself out there, it’s a case of flexing your courage muscle. Essentially, what you’re doing here is busting outside of your comfort zone. So take baby steps and nudge out the boundaries of your comfort zone slowly, step by step rather than taking huge, terrifying leaps. And, most importantly keep doing it, keep flexing that courage muscle.
We ALL struggle with overwhelm at some stage and it’s something that tends to come and go in waves. When I’m experiencing overwhelm the first thing I do is get everything out of my head onto paper. So, grab a pen and list out all of the to do’s, ideas and deadlines that are floating around in your head. Get it down on to paper so that you can free up the mental space in your head that you need to focus on your creative work.
It may not surprise you to know that another excellent way of overcoming overwhelm is to make a plan. If you’re working on a big project, having a plan will be especially useful. Some really simple steps to making a 12-week plan - break down all of the steps you need to take to achieve your project and plot them out over a time period of 12-weeks. This way you’re aware of the timings you’re working to and you can just focus on one week at a time rather than looking at the project as a whole.
When you’re building your own business it’s very easy to get sucked into your own little bubble, particularly when you come up against challenges. We can start to question, ‘is it worth it’, ‘shall I just give up?’. We get frustrated with the glacial pace of our progress (or at least that’s what it feels like) and start to assume that everyone else has the answers.
This is where your support network comes into its own. If this is how you’re feeling right now, it’s time to fall back you your safety net - your support network.
If you’re support net needs patching up there are a few simple things you can do to get the support and reassurance you need. It could be as simple as joining some Facebook groups, maybe it’s working with a mentor, or going to a networking event, or workshop where you can not only learn a new skill but also meet like minded people. Perhaps there’s someone on Instagram or Facebook you’re always chatting to about business - drop them a message and see if that fancy setting up a monthly Skype chat where you can support each other and cheer each other on.
We all have struggles, doubts and slumps as well as the good bits too. By coming together with a group of like-minded people you’ll get the reassurance you need that we really do all struggle with the same challenges and you’ll have the people around you who can cheer you on, support you through the tough bits as well as celebrate the wins with as well.
I hope more than anything that this post has made you feel less alone. If you’re going through struggles and challenges in your business, that means other people are too. I really urge you to link up with some like-minded business owners, however that might be, so that you can find that support network and those cheerleaders that will help you along the way with building your business.