How to Decide Which Ideas to Focus on in Your Creative Business

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Do you keep coming up with new ideas for your business but have so many ideas, you don’t know where to start? I often go through phases of manic creativity were the ideas just keep coming, whether I’m driving, walking the dogs or eating my lunch. And I always want to start working on these ideas, right now! Does any of that sound familiar? 

It’s all too easy to get tied up in the excitement of an idea, but if your goal is to grow your creative business and live the lifestyle you dream of, it’s important to run your ideas through a sense checking system. 

My sense checking system for picking my next big business moves: 

Notebooks, glasses and pen with a cup of tea on a wooden desk

Check in with your why and your values

Does your idea fit with your why and the mission you set out on when you set up your business?   

Does it fit with with your other products and messages?

Can you see yourself talking about this new product/ workshop/ service/ content idea seamlessly with the rest of the things you talk about in your business across social media, in your newsletter and on your blog?

What reward will you get for your efforts?

What’s the pay back going to be? Financially and otherwise? Will it help to free up more of your time in the long run? Will it add another income stream to your business so that you can rely less on one best selling product? Be clear on what you are going to need to put into making your idea a reality and what you’ll get out of it.

Do your audience want it?

Do a quick bit of audience research, put a poll in your Instagram stories, ask for feedback in a Facebook post or even get some pre-orders in. Getting feedback from your audience is a great way to get a sense of whether an idea has legs or not, if your new idea is a new product, getting some pre-orders in is a strong indicator that your idea is a goodun. 

Does it fit with your strengths?

If you’ll be doing the work to create this new product/ service/ workshop/ newsletter or whatever the idea is, so does this idea fit with your biggest business strengths? Is it something you’ll enjoy working on and want to develop? If you’re excited about your idea and you feel it fits with your strengths,  you’re much more likely to follow through with it. 

Large pink peony on dark wooden desk with notebooks and pens - taking notes, planning and journaling

The numbers

What are your income goals for this new idea? Does it directly contribute to the bottom line? If not, how will it help to grow your business, make it more sustainable and help you live the lifestyle you dream of? 

This is a really important question because it separates the passion projects from the projects that will help grow your business. 

[SIDE NOTE] It’s OK to have a passion project, they too can benefit your business by feeding your creativity, expanding your experience or growing your skill set. 

Is the idea supporting an area of your business that needs a little more love?

Which bucket does the idea fall into: numbers, product, sales platforms, marketing, branding, your development or another area? Is this an area of your business that needs some focus right now?


  1. It's easy to feel overwhelmed by all of the creative ideas you're having. Start by picking one idea to work on from the above pointers.
  2. Set yourself a goal that you're excited about
  3. Break that goal down into small chunks and plot out an action plan to help you make it happen!
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