It's Time to Get Out of Your Comfort Zone & Make it Happen in your side- hustle

The leaves are starting to turn, those back to school, freshly-sharpened-pencil vibes are starting to creep in and this is the time of year where we generally start to feel productive again, after a much needed break. You’ve got four months left of the year and now is your opportunity to make that project happen, launch that product or start that side-hustle before the year’s out. 

So what’s holding you back?

Is it perhaps the horrible idea of getting outside of your comfort zone that makes you want to freeze? Can’t blame you!

It is time to get out of your comfort zone and make it happen, how to grow my side-hustle, How to market my side business - Josephine Brooks

When I started my podcast is was SO far outside of my comfort zone. I was putting myself out there, pitching to guests I’d like to have on my podcast, I was putting my VOICE out there on the internet for all to hear, learning new skills around how to edit a podcast and get it out into the world. I felt VERY outside of my comfort zone.

But after a few weeks of that and after my podcast launched I felt this incredible feeling, of elation and joy. And not long after my podcast had launched the whole process of pitching to guests and putting episodes out became part of my weekly norm, it had become habit. And that my friends, is the process of growing the boundaries of your comfort zone. 

  • Step 1: Do the scary thing, Feel the discomfort

  • Step 2: Realise nothing terrible happened, feel incredible

  • Step 3: Flex that courage muscle again, repeat the process

With getting outside of your comfort zone, you’ve got to be willing to feel a bit of discomfort but what they often don’t tell you is that there’s a flippin’ great feeling waiting for you just on the other side. 

In this video I’m sharing a few ways that you can make it easier to get outside of your comfort zone and make some big things happen in your side-hustle, before the year’s out.

3 ways to gently coax you out of your comfort zone

Make it easy on yourself

Break down what feels like a big leap, into lots of little leaps. For example, if it’s sending a pitch, perhaps the first step is just drafting a template pitch email that you can use as the basis for all of your pitches moving forwards. The next step might be getting the email all written up and ready to go to the person or magazine you want to pitch to first and then the final step is just hitting send. 

Set a timer

This is a great little tip I picked up from Fiona Barrows. Set a timer for 5, 10, or 15 minutes, however long it’s going to take to take that leap, which might be hitting send on that pitch, or filming 3 Instagram stories talking to camera or hitting live on your new product page. Give yourself just a few minutes for that moment of discomfort and tell yourself, I can be brave for just 10 minutes – and hit live on your new product, hit send on that pitch or film that Instagram story of you talking to camera.

Make yourself accountable

Share your plans with your audience on social media to launch your new product, start blogging, create a day in the life video – whatever that thing is that you’re struggling to get out of your comfort zone and make happen. Let them know when it’s going to be out there in the world, give them a sneak peek, get them excited about what you’re working on so that they can hold you accountable to the launch date you’ve shared with them. For any obligors out there (according to Gretchen Rubin’s four tendency’s quiz) this is a fail safe tactic for getting out of your comfort zone.  

Wheat field at the height of summer - Josephine Brooks.

And once you’ve got out of your comfort zone once, do it again! Your courage is a muscle, the more you use it the stronger it will become and the easier it will be to get out of your comfort zone over and over again. Remember to take a look back in a few month’s time and remember what felt so scary back then that’s now solidly sitting within the boundaries of your comfort zone.

On getting outside of your comfort zone to make it happen in your side hustle | Josephine Brooks
Josephine Brooks