[33] Where to Start With Defining Your Audience

A first for On The Make, I’ve got two guests on the line this week to talk about where to start with figuring out who your target audience are and how to speak to them. This is something that can seem really daunting when you’re just starting out or launching a product to a new audience group but it really doesn't need to be a painful process, as Helen and Lauren explain in this episode.

Knowing and understanding you audience is one of the foundation building blocks in building a business, and once you’ve nailed it, it makes everything easier, from deciding what to talk about on social media, deciding what product to launch next or deciding which magazines or blogs you want you business to appear in.

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Josephine Brooks
[32] Getting Started with Creating your visual Branding

If, like me, you’re not a natural designer or you’re struggling to know where to start with creating visual branding for your side-hustle this episode of On The Make is a good place to start. Cat seriously knows her stuff when it comes to branding and also web design. In this episode we discuss how you can be your own designer and Cat shares a whole load of tips on where to start with creating your visual branding.

We also talk about web design and creating a user-friendly website as well as some common mistakes Cat often sees on people’s websites that can easily be fixed.

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Josephine Brooks
[31] Creating a Multifaceted Career & staying productive as a side-hustler

On the Make Episode 31 - Creating a Multifaceted Career & staying productive as a side-hustler with Supal Desai

I really enjoyed this chat with Supal, largely because we geeked out over productivity tools, morning routines and making time for the stuff that’s most important. In this episode Supal shares how she’s created a multifaceted career focussed around her multiple interests and how she makes the time for all-of-the-things going on in her life.

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Josephine Brooks
[30] The unexpected benefits of in-person workshops and events 

Vanessa’s been hosting workshops and in-person events at the Beautiful Oak Tree Barn in Somerset for a few years now. From her experience Vanessa’s noticed a whole load of additional, unexpected benefits of spending time in the company of like minded people. She points out that we’re all so good at seeing the greatness in others if not ourselves. In person events offer an opportunity to get a fresh perspective on our businesses and strengths as well make new and lasting connections with like-minded people.

In this episodes Vanessa and I chat about the unexpected benefits to going along to in-person events (including for introverts) and how to seek out new events and connections with like-minded people.

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Josephine Brooks
[29] A Planning & Productivity Philosophy for Side-Hustlers

I thought it was about time I shared with you a planing and productivity philosophy for side-hustlers. This episode is essentially a dive into 4 of my core vales around planning and productivity with some tips on where to get started in each of these areas.

 I’m talking through the 4 planning and productivity pillars of building a business. From my experience of 8 years of side-hustling and from the conversations I have with my clients I know that without these 4 pillars in place, it’s going to be REALLY difficult to build your business.

Side-hustling is a juggling act, building a business is hard and there are countless roadblocks that pop up along the way. These 4 pillars will help you overcome some of the hurdles side step some of the roadblocks.

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Josephine Brooks
[28] Finding Business Buddies and Beating Solo-Business-Owner Loneliness

Gemma is a podcaster, blogger and speaker on all things curing loneliness and finding new friends. I love what Gemma’s doing to open up the conversation on loneliness and making female friendships as an adult. This feels like something we don’t talk about enough and growing a business in particular can feel like quite a lonely endeavour so it felt like a good time to share an episode on the topic of business friendships.

There are bad days and there are tough times and it takes a lot to be a business owner and it’s great to make connections with other business owners that get it - Gemma Scopes

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Josephine Brooks
[27] On Finding Inspiration and Fostering Your Creativity

Barbora’s Instagram account is one of my favourites, full of creativity and inspired ideas. In this episode I chat to Barbora about how she finds the time for her side-hustle alongside her full time 9-5.

One of Barbora’s many talents is taking self-portraits and I knew this was something I had to chat with her about. She shares her tips on how to get comfortable in front of the camera and how to take your own portraits.

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Josephine Brooks
[26] managing anxiety and depression when you’re a business owner

Listening to Fiona’s podcast episode on mental health suddenly made me feel so much less alone in my battle with anxiety and depression that had appeared out of the blue in the spring of 2018. It turns out we’ve had some very similar experiences and challenges this year with anxiety and so I wanted to have a conversation with Fiona to share our experiences and coping tools in the hope that we can help more people who are struggling with anxiety feel less alone.

If you or anyone you know deals with anxiety, I hope this really honest conversation helps you feel less alone and gives you a few tips and ideas for managing your anxiety.

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Josephine Brooks
[25] How to Get Started with Selling Digital products with Natalie Lue

In this episode Natalie shares so much knowledge and wisdom on selling digital products which is something she knows more than just a think or two about. She’s been blogging for 14 years over at Baggage Reclaim and sold numerous digital products from that platform. Natalie’s now also branching out in to helping other creative business owners with figuring out how to harness their secret sauce to build platforms and create digital products.

This episode is absolutely packed with tips on selling digital products and we also talk about giving away freebies and using opt-ins to build your email list so this really is a go-to episode for all things digital.  

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Josephine Brooks
[24] How to Stop Overthinking Preventing you from Growing Your Side-Hustle

This episode I chat to The Overthinker’s Coach Gabrielle Treanor about how over thinking can prevent us from growing our businesses and how to tackle it. This chat came at a perfect time for me because I found, in my 2018 review that all of the challenges I’d had over the past 12 months came from mental struggles - dealing with self-doubt, the fear of pushing outside of my comfort zone and struggling with anxiety.

Gabrielle knows what it’s like to be an over thinker with it having held her back in the past. She shares lots of actionable ways to tackle your overthinking and foster more positive self talk in this episode.

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Josephine Brooks
[22] Story Time: Practicing Gratitude for the Things we Often Take for Granted - My Grandma's Story

As this episode is coming out around Christmas it seemed a great time to share a bit of family history with you. In this episode I’m chatting with my grandma, who is now 91 but she spent her early years growing up in Shanghai and later in a Japanese prisoner of war camp. She shares her story of growing up in Shanghai and being in the prisoner of war camp, which is a real insight into a totally different time.

This conversation also served as a healthy reminder for me of how grateful I am to not have had to grow up in a time that was affected by war or lack of food where I live. The other thing I feel grateful for, having listened to my Grandma’s story is my freedom. The freedom to make things happen like growing my business and carving out ways to live life on my own terms, which is something I’ll always be grateful for.

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Josephine Brooks
[21] Making Connections with Like Minded Side-Hustlers and Finding Business Buddies

This episode is all about community. How you can make connections with other business owners and build a support network of like minded people around you. Anna also talks about how to arrange meet ups so that you can bring together your own tribe of business buddies.

Anna also talks about taking the leap from side-hustle to full time, which is something she did in April 2018. She’s really honest about her experience and it makes great listening if taking the leap is also on your mind.

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Josephine Brooks
[20] Planning in Tune with Your Seasons and Reflecting on Your Achievements

You may have come across Kate on instagram as Grace and Flora, that’s where I started following her and her business quite a few years ago now. I love her natural, rustic style and beautiful floral flat lays which incorporate her beautiful nature-inspired jewellery.

A while ago Kate blogged about her take on planning for creative business and she brought up some really interesting points around planning in tune with your own seasons and reflecting on your achievements so I had to get her on the podcast to talk a little more about this. You might not know that Kate is also a therapist so we also chatted about how she juggles her two businesses alongside being a mum and very importantly, a dog owner.

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Josephine Brooks
[19] My 3-Step Planning Method for Making your Side-Hustle Action Plan

In this episode I share my 3-step planning method that I've developed over the years of having a side-hustle to create realistic and achievable acton plans for my business.

I used to make one big plan for my side-hustle at the beginning of each year. I’d start the year with all guns blazing and then realise as I got to April that my plan had been wildly overoptimistic and I was lagging behind leaving me feeling disheartened. I also couldn’t predict what was going to change over the period of 12 months and so planning annually wasn’t serving me. So I tried out planning in 12 week chunks and found it to be a real game changer for my business. So, in this episode I’m sharing the 3-step planning method that I use to plan for my side-hustle so that you can also make your own action plan too.

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Josephine Brooks
[17] How to Take Part in Hashtag Challenges on Instagram

We’re talking hashtag challenges this week and who better to talk to this about other than the one and only Joanne Hawker - the founder of #marchmeetthemaker and #meetthemakerweek. Joanne set up these two hashtag challenges to help makers share their business stories and make connections with other makers.

With this year’s Meet The Maker Week fast approaching, Joanne shares her tips on how to get involved with hashtag challenges on instagram to grow your audience and meet other creatives on Instagram.

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Josephine Brooks
[16] Pivoting your Business and How to Take Beautiful Photos for Instagram

During her first year in business Olivia realised that wedding photography wasn’t for her. Although she was great and it and not having any difficulty finding work she decided to pivot her business into fashion and lifestyle photography where her passion really lies. In this episode Olivia shares her experience of pivoting her business.

We also chat about taking beautiful photos for instagram. Olivia shares loads of super actionable tips on how to use instagram for business as well as how to take beautiful pictures for instagram.

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Josephine Brooks
[15] From Full Time to Freelance - Making More Time for Your Creative Business

On the Make episode 15 with Agnes Becker from We Are Stardust on her journey from full-time to freelance and making more time for her creative business

In this episode I chat with Agnes from We Are Stardust about her journey of stepping stones from working full time whilst side-hustling to going freelance to make more time for her creative business. Agnes juggles her freelance work, her creative business and being a mum.

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Josephine Brooks