[39] Finding Your Seasonal Brand Personality

In this episode I’m chatting with brand designer, Margie Janson from Everyday Artefacts all about how to find your seasonal brand personality to help you create a visual identity that reflects your values and purpose.

Margie’s approach to branding uses a combination of practical design theory and intuitive thinking, which results in branding that you can find joy in and feel at home with. That’s exactly what we’re talking about in today’s episode, finding the right seasonal brand personality for your business and building your visual identity out from there.

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Josephine Brooks
[37] On Managing Your Time Effectively After You Take Your Side-Hustle Full-Time

Becky started her business as a side-hustle after making some candles with her daughter and falling in love with the whole process. She’s recently taken her side-hustle full-time (hooray)! Today we’re chatting about how to find a routine and manage your time once you take your side-hustle full time and are faced with this unusual expanse of time for working on your business.

We talk about managing your time effectively once you take your side-hustle full-time, how creating some artificial deadline can help to keep you motivated and how to hit the balance between working on your business and working in it. We also cover giving yourself permission to slow down and throw the 9-5 rulebook out of the window.

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Josephine Brooks
[36] Managing Self-Doubt When You’re Building a Business

Sas Petherick knows pretty much all there is to know when it comes to self-doubt. It’s something that raises it’s head relentlessly when you’re building a business. In this episode Sas and I chat about self-doubt, what it is, how it shows up and how you can start to get it under control so that to stops holding you back from getting your magic out there into the world.

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Josephine Brooks
[35] Planning for your side-business, a Q&A

Last week I hosted Folksy’s twitter chat to answer people’s questions about planning. It turns out there are a hell of a lot of questions people had around planning and we had no where near enough time to get through them all, so I put an ask out on my Instagram for any m ore questions people had and answered them here in a side-business planning Q&A.

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Josephine Brooks
[33] Where to Start With Defining Your Audience

A first for On The Make, I’ve got two guests on the line this week to talk about where to start with figuring out who your target audience are and how to speak to them. This is something that can seem really daunting when you’re just starting out or launching a product to a new audience group but it really doesn't need to be a painful process, as Helen and Lauren explain in this episode.

Knowing and understanding you audience is one of the foundation building blocks in building a business, and once you’ve nailed it, it makes everything easier, from deciding what to talk about on social media, deciding what product to launch next or deciding which magazines or blogs you want you business to appear in.

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Josephine Brooks
[32] Getting Started with Creating your visual Branding

If, like me, you’re not a natural designer or you’re struggling to know where to start with creating visual branding for your side-hustle this episode of On The Make is a good place to start. Cat seriously knows her stuff when it comes to branding and also web design. In this episode we discuss how you can be your own designer and Cat shares a whole load of tips on where to start with creating your visual branding.

We also talk about web design and creating a user-friendly website as well as some common mistakes Cat often sees on people’s websites that can easily be fixed.

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Josephine Brooks
[31] Creating a Multifaceted Career & staying productive as a side-hustler

On the Make Episode 31 - Creating a Multifaceted Career & staying productive as a side-hustler with Supal Desai

I really enjoyed this chat with Supal, largely because we geeked out over productivity tools, morning routines and making time for the stuff that’s most important. In this episode Supal shares how she’s created a multifaceted career focussed around her multiple interests and how she makes the time for all-of-the-things going on in her life.

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Josephine Brooks
[30] The unexpected benefits of in-person workshops and events 

Vanessa’s been hosting workshops and in-person events at the Beautiful Oak Tree Barn in Somerset for a few years now. From her experience Vanessa’s noticed a whole load of additional, unexpected benefits of spending time in the company of like minded people. She points out that we’re all so good at seeing the greatness in others if not ourselves. In person events offer an opportunity to get a fresh perspective on our businesses and strengths as well make new and lasting connections with like-minded people.

In this episodes Vanessa and I chat about the unexpected benefits to going along to in-person events (including for introverts) and how to seek out new events and connections with like-minded people.

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Josephine Brooks
[29] A Planning & Productivity Philosophy for Side-Hustlers

I thought it was about time I shared with you a planing and productivity philosophy for side-hustlers. This episode is essentially a dive into 4 of my core vales around planning and productivity with some tips on where to get started in each of these areas.

 I’m talking through the 4 planning and productivity pillars of building a business. From my experience of 8 years of side-hustling and from the conversations I have with my clients I know that without these 4 pillars in place, it’s going to be REALLY difficult to build your business.

Side-hustling is a juggling act, building a business is hard and there are countless roadblocks that pop up along the way. These 4 pillars will help you overcome some of the hurdles side step some of the roadblocks.

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Josephine Brooks
[28] Finding Business Buddies and Beating Solo-Business-Owner Loneliness

Gemma is a podcaster, blogger and speaker on all things curing loneliness and finding new friends. I love what Gemma’s doing to open up the conversation on loneliness and making female friendships as an adult. This feels like something we don’t talk about enough and growing a business in particular can feel like quite a lonely endeavour so it felt like a good time to share an episode on the topic of business friendships.

There are bad days and there are tough times and it takes a lot to be a business owner and it’s great to make connections with other business owners that get it - Gemma Scopes

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Josephine Brooks
[27] On Finding Inspiration and Fostering Your Creativity

Barbora’s Instagram account is one of my favourites, full of creativity and inspired ideas. In this episode I chat to Barbora about how she finds the time for her side-hustle alongside her full time 9-5.

One of Barbora’s many talents is taking self-portraits and I knew this was something I had to chat with her about. She shares her tips on how to get comfortable in front of the camera and how to take your own portraits.

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Josephine Brooks
[26] managing anxiety and depression when you’re a business owner

Listening to Fiona’s podcast episode on mental health suddenly made me feel so much less alone in my battle with anxiety and depression that had appeared out of the blue in the spring of 2018. It turns out we’ve had some very similar experiences and challenges this year with anxiety and so I wanted to have a conversation with Fiona to share our experiences and coping tools in the hope that we can help more people who are struggling with anxiety feel less alone.

If you or anyone you know deals with anxiety, I hope this really honest conversation helps you feel less alone and gives you a few tips and ideas for managing your anxiety.

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Josephine Brooks
[25] How to Get Started with Selling Digital products with Natalie Lue

In this episode Natalie shares so much knowledge and wisdom on selling digital products which is something she knows more than just a think or two about. She’s been blogging for 14 years over at Baggage Reclaim and sold numerous digital products from that platform. Natalie’s now also branching out in to helping other creative business owners with figuring out how to harness their secret sauce to build platforms and create digital products.

This episode is absolutely packed with tips on selling digital products and we also talk about giving away freebies and using opt-ins to build your email list so this really is a go-to episode for all things digital.  

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Josephine Brooks
[24] How to Stop Overthinking Preventing you from Growing Your Side-Hustle

This episode I chat to The Overthinker’s Coach Gabrielle Treanor about how over thinking can prevent us from growing our businesses and how to tackle it. This chat came at a perfect time for me because I found, in my 2018 review that all of the challenges I’d had over the past 12 months came from mental struggles - dealing with self-doubt, the fear of pushing outside of my comfort zone and struggling with anxiety.

Gabrielle knows what it’s like to be an over thinker with it having held her back in the past. She shares lots of actionable ways to tackle your overthinking and foster more positive self talk in this episode.

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Josephine Brooks
[22] Story Time: Practicing Gratitude for the Things we Often Take for Granted - My Grandma's Story

As this episode is coming out around Christmas it seemed a great time to share a bit of family history with you. In this episode I’m chatting with my grandma, who is now 91 but she spent her early years growing up in Shanghai and later in a Japanese prisoner of war camp. She shares her story of growing up in Shanghai and being in the prisoner of war camp, which is a real insight into a totally different time.

This conversation also served as a healthy reminder for me of how grateful I am to not have had to grow up in a time that was affected by war or lack of food where I live. The other thing I feel grateful for, having listened to my Grandma’s story is my freedom. The freedom to make things happen like growing my business and carving out ways to live life on my own terms, which is something I’ll always be grateful for.

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Josephine Brooks
[21] Making Connections with Like Minded Side-Hustlers

This episode is all about community. How you can make connections with other business owners and build a support network of like minded people around you. Anna also talks about how to arrange meet ups so that you can bring together your own tribe of business buddies.

Anna also talks about taking the leap from side-hustle to full time, which is something she did in April 2018. She’s really honest about her experience and it makes great listening if taking the leap is also on your mind.

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Josephine Brooks
[20] Planning in Tune with Your Seasons and Reflecting on Your Achievements

You may have come across Kate on instagram as Grace and Flora, that’s where I started following her and her business quite a few years ago now. I love her natural, rustic style and beautiful floral flat lays which incorporate her beautiful nature-inspired jewellery.

A while ago Kate blogged about her take on planning for creative business and she brought up some really interesting points around planning in tune with your own seasons and reflecting on your achievements so I had to get her on the podcast to talk a little more about this. You might not know that Kate is also a therapist so we also chatted about how she juggles her two businesses alongside being a mum and very importantly, a dog owner.

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Josephine Brooks