Making a product Launch Plan [Mentoring Episode]
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On the Make Episode 48 - Making a product launch plan, with Agnes from We Are Stardust
In this mentoring episode I’m talking about making a product launch plan with artist and scientist Agnes Becker from We Are Stardust. Agnes has been running her business as a side-hustle since 2016 and she’s now juggling it alongside looking after her 18month year old daughter and doing some freelance work as well.
Agnes has a lot on her plate so understandably she often struggles to find enough time to work on her creative business which results in sporadic new product launches which are also sometimes a little last minute.
We look at introducing a launching cycle in her business to create a routine that will help her plan ahead more effectively and keep launching seasonal card designs and prints each quarter. We also talk through making a 12-week plan for the following few months to help embed this new seasonal routine.
IN THIS EPISODE WE COVER
Doing less and focussing on what’s making the biggest, most positive impact.
Making time to nourish your creativity.
The guilt a lot of mum’s feel around contributing to the household income and the patriarchal systems that make a lot of us fall into the trap of thinking being a full-time mum has less value than bring in the cash.
Setting three focus areas to work on at a time, limiting the projects you’re working across so that you can go for quality not quantity with your projects.
Creating a launch plan.
Creating a regular routine with launching new products.
Being realistic with your action plan and using your gut to help you strip back how much you’re putting on your to-do list.
Thinking of a launch as a gradual build up and planning ahead for a launch.
Testing and learning as you go, treating projects in your business like experiments to guide you forwards.
Tackling perfectionism, particularly when it comes to sticking to a launch date