[33] Where to Start With Defining Your Audience

Where to start with defining your audience with Helen Bottrill & Lauren Aston | Episode 33 of On The Make from Josephine Brooks


On the Make Episode 33 - Defining your Audience with Helen Botrill and Lauren Aston

A first for On The Make, I’ve got two guests on the line this week to talk about where to start with figuring out who your target audience are and how to speak to them. This is something that can seem really daunting when you’re just starting out or launching a product to a new audience group but it really doesn't need to be a painful process, as Helen and Lauren explain in this episode.

Knowing and understanding you audience is one of the foundation building blocks in building a business, and once you’ve nailed it, it makes everything easier, from deciding what to talk about on social media, deciding what product to launch next or deciding which magazines or blogs you want you business to appear in.


  •  How defining your Audience is one of the foundation parts of having a business and why being clear on who your audience are is essential.

  • How having a clear idea of your audience will help you with making decisions in all areas of your business.

  • How to get started with figuring out your audience.

  • How to dig into what your customers or potential customers have in common.

  • Helen & Lauren’s thoughts on customer avatar vs looking at your audience as a collective.

  • The benefits of asking your audience questions to better understand what they need/ want from your business.

Links to resources we mentioned in this episode

Helen Bottrill’s Website | Instagram | Facebook

Lauren Aston’s Website | Instagram

The Define Your Audience toolkit - the latest toolkit in Helen & Lauren’s collection of kits to help

The Planning & Time Management toolkit that Helen and Lauren produced (and that I contributed to):

Other toolkits from Helen & Lauren can be found here, including the Define Your Brand toolkit.

You can connect with Helen @thecbnteam, Lauren @laurenastondesigns and I @josephinepbrooks over on Instagram

If you want more from me on planning for your business and building your side-hustle as an escape route from your 9-5, make sure you’re signed up to my monthly side-hustle mail. You’ll also get access to my free resource library which is packed with eBooks, workbooks and templates to help you level up your side-hustle.

Josephine Brooks