Where to Start With Defining Your Audience
On the Make Episode 33 - Defining your Audience with Helen Botrill and Lauren Aston
A first for On The Make, I’ve got two guests on the line this week to talk about where to start with figuring out who your target audience are and how to speak to them. This is something that can seem really daunting when you’re just starting out or launching a product to a new audience group but it really doesn't need to be a painful process, as Helen and Lauren explain in this episode.
Knowing and understanding you audience is one of the foundation building blocks in building a business, and once you’ve nailed it, it makes everything easier, from deciding what to talk about on social media, deciding what product to launch next or deciding which magazines or blogs you want you business to appear in.
IN THIS EPISODE WE COVER
How defining your Audience is one of the foundation parts of having a business and why being clear on who your audience are is essential.
How having a clear idea of your audience will help you with making decisions in all areas of your business.
How to get started with figuring out your audience.
How to dig into what your customers or potential customers have in common.
Helen & Lauren’s thoughts on customer avatar vs looking at your audience as a collective.
The benefits of asking your audience questions to better understand what they need/ want from your business.
Links to resources we mentioned in this episode
The Define Your Audience toolkit - the latest toolkit in Helen & Lauren’s collection of kits to help
The Planning & Time Management toolkit that Helen and Lauren produced (and that I contributed to):
Other toolkits from Helen & Lauren can be found here, including the Define Your Brand toolkit.