[39] Finding Your Seasonal Brand Personality

Finding your brand personality with Margie Janson from Everyday Artefacts | Episode 39 of On The Make podcast hosted by Josephine Brooks


On the Make Episode 39 - Finding your Seasonal Brand Personality

In this episode I’m chatting with brand designer, Margie Jansen from Everyday Artefacts all about how to find your seasonal brand personality to help you create a visual identity that reflects your values and purpose.

Margie’s approach to branding uses a combination of practical design theory and intuitive thinking, which results in branding that you can find joy in and feel at home with. That’s exactly what we’re talking about in today’s episode, finding the right seasonal brand personality for your business and building your visual identity out from there.


  • How your branding needs to work not just for your audience but also for you as a business owner.

  • Margie’s beginning to end process for creating a visual identity for a brand.

  • What the evolution of your branding can look like over time.

  • Creating a basic style guide or brand manual to help you make descisions when it comes to using fonts, colours, images etc.

  • How to approach your branding if you’re not a designer and trusting your intuition.

  • Seasonal colour theory and finding your seasonal brand personality.

Links to resources we mentioned in this episode

Margie’s Website | Instagram | Pinterest

Margie’s seasonal brand personality quiz

You can follow us both on Instagram @everydayartifacts and @josephinepbrooks

Josephine Brooks