Finding Your Seasonal Brand Personality
On the Make Episode 39 - Finding your Seasonal Brand Personality
In this episode I’m chatting with brand designer, Margie Jansen from Everyday Artefacts all about how to find your seasonal brand personality to help you create a visual identity that reflects your values and purpose.
Margie’s approach to branding uses a combination of practical design theory and intuitive thinking, which results in branding that you can find joy in and feel at home with. That’s exactly what we’re talking about in today’s episode, finding the right seasonal brand personality for your business and building your visual identity out from there.
IN THIS EPISODE WE COVER
How your branding needs to work not just for your audience but also for you as a business owner.
Margie’s beginning to end process for creating a visual identity for a brand.
What the evolution of your branding can look like over time.
Creating a basic style guide or brand manual to help you make descisions when it comes to using fonts, colours, images etc.
How to approach your branding if you’re not a designer and trusting your intuition.
Seasonal colour theory and finding your seasonal brand personality.
Links to resources we mentioned in this episode
Margie’s seasonal brand personality quiz