[59] Building a Meaningful Business in the Wake of Trauma

Building a meaningful business in the wake of trauma - Episode 59 of Make a Plan, Make it Happen - A conversation with Syreeta Challinger of Moments of Sense and Style MOSS.png

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Episode 59 | Building a meaningful business in the wake of trauma with Syreeta Challinger of MOSS

Syreeta and her partner Rob were just a normal couple living in Hong Kong, pursuing creative careers when, in 2014, Rob suddenly suffered a near-fatal brain haemorrhage and stroke while on holiday in Sydney. Their lives were turned upside down in an instant. Rob was left paralysed on his right side and with Aphasia which affects his speech, and Syreeta had to deal with the complexities of becoming a full time carer as well as Robs partner. 

Syreeta started her blog as a creative outlet and as a place to deal with the trauma through writing, imagery and song. This served as base when they joined forces to create their brand, Moments of Sense and Style (MOSS). The brand was formed as a way to create light out of darkness, an innovative and conceptual approach to dealing with life changing events. In this episode I chat to Syreeta about her and Rob’s story and how they’ve grown a hugely meaningful business in the wake of trauma.


  • Syreeta & Rob’s story - from living and working in Hong Kong, with very hectic lives and creative careers to Rob experiencing a brain injury in 2014 whilst they were on holiday in Sydney.

  • How creativity, specifically drawing, has helped Syreeta and Rob communicate as Rob was recovering from brain injury. We talk ab out how creativity has the capacity to help us heal from trauma.

  • How Syreeta and Rob adjusted to a new life in the UK after moving to Rob’s parents home following Rob’s brain injury.

  • How Syreeta makes time for the business alongside being a long time carer for Rob.

  • Syreeta’s feeling around consumerism, with the run up to Christmas in mind.

  • How Syreeta makes things happen in her business and what part her support network plays in that.

Links to resources we mentioned in this episode

Moments of Sense and Style (MOSS) Website | Instagram

Syreeta and Rob’s TedX talk: Creativity Heals: brain injury recovery

You can follow us both on Instagram @momentsofsenseandstyle and @JosephinePBrooks

Josephine Brooks