[13] 3 first steps to making your business idea a reality

3 first steps to making your business idea a reality, the foundations of a creative business, where to start with creative business marketing, How to start a side-hustle


On the Make Episode 13 - 3 first steps to making your side-business idea a reality with Kayte Ferris

I went to Kayte for business coaching at the beginning of 2018 with just a tiny new business idea. She’s helped me grow it into the business that you see now. In this episode we talk through the best place to start when you’ve got a new idea for a side-hustle and you want to make it real.

We go through how to find your Why to building a picture of your audience and coming up with content ideas for your business all in one whistle stop tour. If you’ve got an idea for a new side-hustle that you want to make real or if you have your side-hustle set up and you want to check back in with the foundations of your business this episode is a must listen.

In this episode we cover

  • Taking the time to look back and appreciate how much you’ve achieved in a year

  • What is a Why and why having a Why is important

  • Where to start with finding your why for your business

  • Where to start with establishing who your audience is when you have no previous customers or clients to base it on

  • How to use the knowledge of who your audience are and your why to come up with content ideas

  • How to pick which channels you want to put content out on based on what’s going to work for you and your side-hustle - not what you feel you should be doing


Kayte Ferris Website | Instagram | Podcast

TED talk from Simon Sinek on the why

Previous podcast episodes from Kayte on finding your why:

Kayte’s Instagram where you can find how Kayte plans her own content calendar in her stories highlights

Jen Carrington’s blog post on seven types of content that help you share your message

Josephine Brooks