3 first steps to making your business idea a reality
On the Make Episode 13 - 3 first steps to making your side-business idea a reality with Kayte Ferris
I went to Kayte for business coaching at the beginning of 2018 with just a tiny new business idea. She’s helped me grow it into the business that you see now. In this episode we talk through the best place to start when you’ve got a new idea for a side-hustle and you want to make it real.
We go through how to find your Why to building a picture of your audience and coming up with content ideas for your business all in one whistle stop tour. If you’ve got an idea for a new side-hustle that you want to make real or if you have your side-hustle set up and you want to check back in with the foundations of your business this episode is a must listen.
In this episode we cover
Taking the time to look back and appreciate how much you’ve achieved in a year
What is a Why and why having a Why is important
Where to start with finding your why for your business
Where to start with establishing who your audience is when you have no previous customers or clients to base it on
How to use the knowledge of who your audience are and your why to come up with content ideas
How to pick which channels you want to put content out on based on what’s going to work for you and your side-hustle - not what you feel you should be doing
TED talk from Simon Sinek on the why
Previous podcast episodes from Kayte on finding your why:
Episode 50 of Sara Tasker’s podcast Hashtag Authentic on Finding Your Why
Episode 6 of Kayte’s own podcast Grow With Soul on The Two Foundations of Marketing
Kayte’s Instagram where you can find how Kayte plans her own content calendar in her stories highlights
Jen Carrington’s blog post on seven types of content that help you share your message
If you want more from me on planning for your business and building your side-hustle as an escape route from your 9-5, make sure you’re signed up to my monthly side-hustle mail. You’ll also get access to my free resource library which is packed with eBooks, workbooks and templates to help you level up your side-hustle.