[08] On Wholesale and Selling Handmade Products Online - with Jo from Firain

On The Make Podcast episode 8 with Jo McCarthy from Firain on Wholesaling and selling handmade products online, tips on wholesaling for makers, Wholesale know how, Where to start with wholesaling


On the Make Episode 8 with Jo from Firain

In this episode I'm talking to Jo McCarthy who has an online shop called Firain. Jo fills her shop with handmade pieces that are not only uplifting to use but also made in an ethical way by super-passionate makers. 

We talk about what Jo's learned from growing her online shop over the last year. She also shares some really useful and actionable tips for makers and designers who are looking to start wholesaling or to up their wholesaling game. 


  • Opening an online shop and Jo's big learnings from the first year

  • Using lifestyle imagery for product listings online

  • Different ways of selling your handmade products by wholesale

  • How Jo goes about finding handmade products and makers to partner with

  • The common pitfalls Jo sees from makers who are starting to sell their products by wholesale and her tips on how to avoid these pitfalls

  • Jo's 5 tips on what makes a good wholesale pitch (if you fancy having a reminder of these points I've put them into a handy pinnable image for you to pin to your Pinterest boards or print, scroll down for that one)

  • What a day in the life looks like for Jo and her approach to batching tasks.


Firain Website | Instagram | Pinterest 

Jo's post on opening Firain and the importance of creating and sharing  

My money planning and pricing workbook for makers 

pin for later

On The Make Podcast Episode 8 with Jo McCarthy from Firain on starting to wholesale for makers and selling handmade products online, Building wholesale relationships, Selling through wholesale for makers and designers
On The Make Episode 8 with Jo McCarthy from Firain on making your own rules in your creative business and setting your lead times for wholesale
Wholesale tips, Wholesaling tips for makers, Wholesaling handmade products, Where to start with wholesale, How to start wholesaling products, How to wholesale
Josephine Brooks