There’s a common worry that marketing and selling based on pain points might be viewed as manipulative, shady, or even resorting to cheap tactics.

…and it can be scary too! Engaging directly with your audience’s pain points can feel intimidating - like walking a tightrope of opinions.

So, Is it ethical to market and sell by tapping into our audience's pain points?

I know you’ve seen the posts that advise on ‘what you should be sharing each week on Instagram’.

They catch my eye too, for a moment, because they capitalise on our deepest fear… that we don’t know what we’re doing. 🤦

They say you need to be doing… all-the-things. EVERYTHING!

I don't have enough time to grow my audience and always be developing new offers 😔

I recently hosted a live masterclass where this comment 👆 came up. And it clearly struck a chord as it gained a flood of likes, responses, and reactions.

But for me, it also rang alarm bells 🚨

You hear soooo much about ‘scaling your business’

It’s all…

Scale your business to 6/7 figures…

Scale up your business with [fill in the blank] ~ sales funnels, your next sell-out launch, systems, automations, your next 1:many offer - the list goes on.

Scale up with passive income.

But what does scaling your business actually MEAN!?

We’ve fallen for this story that Instagram is the BEST place to be doing marketing.

Once upon a time, maybe that was true… now though? It’s really not. Even the Instagram experts are saying so.

The Instagram gravy train is OVER. Dunzo!

Does your business look like A or B?

Business A: Most of your marketing minutes are spent creating content for Instagram - which drives your sales, along with launching. It works, but it’s kinda *exhausting*.

Business B: You leave a lot of your marketing & sales to your automated systems and funnels, leaving you to focus on creating content that feels fun, and serves your audience for months and years to come.

If you don’t have a sales funnel… why not?

Is it because…

• Your course is live so you can’t sell it as a passive income stream?

• You like one actually but you never have the time to DIY it and truth be told… you wouldn’t know where to start?

• You think they’re sleazy, or have to be sleazy to work - and you don’t want that(and I doon’t either)!

• You think passive income is a far off dream…?

• You’re intimidated by the tech?

Scale your business they said… have the sellout launch they said, drive passive income in your sleep they said…

…and yet - you’re feeling more exhausted than ever

I get it, the online world is a noisy place.

As you’re growing your business, you’re constantly hearing… MORE, FASTER, SHINIER.

In the online marketing world, you will have heard the words ‘sales funnel’ and ‘marketing funnel’ used interchangeably and this causes a lot of confusion.

You will have wondered at some stage…

Is a sales funnel and a marketing funnel the same thing, or two separate things?

What’s the difference between the two?

In the process of building a business I’m willing to bet you’ve experimented with all sorts…

But then you wake up one day and realise… everything in your business feels like a lot to juggle. Right?

There’s a pile of products and lead magnets you need to be managing and promoting, and they serve a wide aray of people at different stages… and it’s all starts to feel very cluttered and dis-organised.

If that’s you… it’s time for a business declutter.

You know you ‘should’ optimise your blog content for SEO (Search Engine Optimisation to be geeky).

You know there’s something about keyword research, and meta descriptions.

But this SEO malarkey just feels a bit… well, like a mysterious language only super-nerds understand and know how to hack.

I started this year deep in burnout.

Three years of hustling, churning out endless content, live-launching and stacking up eye-watering screen time on social media had finally led to burnout.

I couldn’t force myself to do one more launch or social media post. It was scary. I was depressed and I needed to make a change. 

Wouldn’t it be cool to see a piece you’ve written appear in a magazine, speak on your favourite podcast or at an event?

Well you can.

It’s called outreach - getting featured on podcasts, in magazines, and speaking at events.

You know who holds the key to the decisions you need to make in your business?

YOUR AUDIENCE

They hold the keys to making decisions around basically everything - content, funnels, copy, products and services. The LOT!

I’m guessing you’re here because you’ve found yourself in a bit of a social media marketing trap. The Instagram handcuffs if you will.

You’ve found yourself spending more and more time creating social media content, and hanging out there in the name of ‘engagement’ for less and less return.

You’re sick of the hamster wheel of content creation that is social media marketing

I know you’re sick of…

• 👾 playing a game with the algorithm

• 🤯 the draining ‘rules’ for scaling your business

• 😴 the launches that leave you exhausted

• 👀 forfeiting your down-time to churn out content, stay ‘visible’ on socials and respond to DMs the minute they come in

*phew*

Dear Josephine, 

What would be your top tip for creating time and space for blogging and course writing, whilst still maintaining a great Instagram and Facebook presence?

I do enjoy social media, however I do feel the pressure of being visible and it takes time away from creating! I have so much I want to get out there, but feel incredibly time short - which then leaves me feeling frustrated. 

Yours, Feeling The Pressure Of Being Visible