Introducing, the self-study online course for coaches & course creators who are ready to SCALE - the sustainable way
6-weeks to recurring revenue, & *real* freedom
You dream about the day when you can cut down your work days, soak up quality time with the ones you love, take a proper holiday without thinking “I really should be working”. But right now….
😴 YOU’RE DRIVING SALES BUT YOU’RE BURNTOUT
You KNOW your offer sells & delivers great results for your clients.
But YIKES! Selling it is exhausting and time consuming.
You’re working waaaay too hard for your sales.
🎢 YOU’RE DONE WITH FEAST & FAMINE INCOME
Your income is up and down like a yo-yo. Cue income anxiety and stress.
Sure, your launches create a windfall, but leave you drained & dreading having to do it all again in a couple of months.
💭 YOU DREAM OF MAKING SALES IN YOUR SLEEP
You know a sales funnel is the answer to making sales while you’re taking a spontaneous day off, but the tech feels complex, & the emails overwhelming. Where TF do you even start?!
👆 That’s EXHAUSTING!
It’s time to STOP exchanging your energy for sales…
…and let your sales funnel do the heavy lifting for you.
What if, in 6-weeks…
✅ Ping! You’re waking up to sales notifications in your inbox. Thanks to your sales funnel - recurring revenue is flowing to you.
✅ Your audience, mailing list, business, SALES are growing. All thanks to your automated sales system - feels good doesn’t it?
✅ You’ve cut down your launches, eradicated burnout and you’re seeing your income grow, without working so damn hard for every sale.
✨ And the BIGGIE… you’ve got freedom - to take spontaneous days off. You’re living the life you dreamed of when you started your business.
Just like these folks 👇
TIME FOR SOME REAL TALK…
You don’t need another viral post, sell out launch or shiny new offer to scale your business.
You need a sales funnel that working 24/7 (so you don’t have to be) to deliver your sleep.
It’s time to enter your funnel sales era & say; AU REVOIR, trading energy for sales. Bonjour, recurring revenue & REAL freedom.
Introducing my self-study course…
6-weeks to funnel sales & *real* freedom
I’ve put alllll of my learnings from building sales funnels for my 6-figure+ client’s, into this self-study course ~ so you can get on the recurring revenue train pronto! 🚂
Inside you’ve got everything you need to break free from burnout marketing, and embrace easeful funnel sales.
✅ A proven funnel formula that's been refined over 3+ years of building sales funnels for my 6-figure+ clients.
✅ The simple approach to building your sales funnel and igniting your funnel sales, step-by-step with access to my help and a checklist at each stage to make sure you get-it-done, PRONTO!
✅ A value-led approach to sales funnels that’s focused on driving sales in alignment with your values.
Across 5 ready-to-binge modules, I walk you through every-single-step to building your evergreen sales funnel, and firing it up to drive feel-good funnel sales.
With access to my help and support in the private group - so you're not on your own out there. 👯
Yes - you’re about to fire up your sales funnel, so you can…
✨ Grow your business & drive sales with ease.
✨ Reach your next business milestone.
✨ Live the lifestyle you dreamed of when you started your business.
✨ & most importantly… quit trading your energy for sales.
my FREEDOM FRIENDLY FUNNELS formula
1 | 4 MODULES TO BUILD YOUR SALES FUNNEL
Choose your funnel offer, create your lead magnet and catnip leadpages, write irresistible emails that sell and bring it all together in your sales funnel build.
2 | 2-WEEK CHALLENGE TO SWITCH ON YOUR SALES
Switch on your sales funnel and get recurring revenue flowing in, with the help of quick daily prompts. Get ready for the *PING* of sales notifications rolling into your inbox.
3 | UNLOCK BONUS TRAININGS IN THE VAULT
Once you’ve driven your first 2 funnel sales, you’ll unlock a secret area where you’ll find tools to power up your funnel sales, including a simple facebook ads strategy.
I‘d wanted to create a funnel for ages, but learning the process step-by-step, with co-working time, and a checklist at each stage meant I actually got it done.
Between my online course sales and order bumps from the funnel I built, the course paid for itself by week 6!
Caroline Donahue | Writing coach, Author & Teacher
I LOVED having the whole funnel build process broken down into stages with resources to actually get it done.
I’ve gained a lot of clarity on how I am serving my audience, rather than feeling overwhelmed and like I'm not doing anything 'properly'.
Agnes Becker | Creator Of We Are Stardust
CLASS IS IN SESSION ~ HERE’S WHAT’S INSIDE…
🎓 Step by step, bitesize trainings with tech walkthroughs you can watch over and over again, to get your sales funnel built in 4 weeks
📋 Funnel email copy templates, checklists and prompts ~ so it’s suuuuper easy to get your funnel emails DONE.
🚀 A 2-week challenge to fire up your sales funnel and get easeful sales rolling in.
💃 My support on tap and a personalised funnel audit from moi, stuffed with tips to power up your funnel results even more.
🔓 A vault of bonus trainings that gets unlocked once you’ve driven your first two funnel sales, where you’ll find an introduction to running the simplest, most low-lift facebook ads to feed your sales funnel with leads.
Driving funnel sales doesn’t have to feel like an elusive secret - IT’S YOURS!
You’ve got 12-MONTHS ACCESS to allll of this… It’s ready and waiting for you to dive into.
MODULE 1 | funnel foundations
I walk you through the EXACT steps to choose your funnel offer and a limited time bonus or discount offer for your funnel. Then you’ll get crystal clear on who your audience is. This UNLOCKS everything every other step in your funnel build process.
🎯 Choose your funnel offer
🎯 Get to know your audience on a whole new level
💞 Get my help in the private group.
MODULE 2 | Your evergreen masterclass
This is where you create an irresistible masterclass that’s like catnip for your subscribers. It’s valuable for your audience and it drives sales on evergreen. This is not about using your live recording as your evergreen masterclass - it’s waaay more powerful than that!
🎯 Create your irresistible evergreen masterclass
🎯 Create your catnip lead page & masterclass watch page.
💞 Join the monthly drop in call - bring what you’re working on and we’ll get it done together.
MODULE 3 | Irresistible emails that sell
No more uncertainty about what to talk about in your funnel emails, HOW to write emails that sell, or overwhelm about getting it done. This is the part where you map out your funnel emails and get-them-done! With the help of PROVEN sales funnel email templates.
🎯 Map out your sales funnel emails and the topics they’ll cover
🎯 Write irresistible emails that SELL, using the templates & prompts provided
💞 Drop-in to the private group or monthly call to get your questions answered - so you get-it-done!
MODULE 4 | Build your sales funnel
You’ve gathered allll your funnel ingredients - it’s time to build out your sales funnel. The tech is nowhere near as complex as you think - you’re going to follow a series of screen recorded videos to help you get your sales funnel built, tested and live.
🎯 Build your automated email sales funnel, complete with clever rules and automations
🎯 Get a handle on the tech with my walkthrough demos (it’s not nearly as scary as you think).
💞 Ask your questions in the private group.
FIRE UP YOUR FUNNEL SALES | 2-week challenge
Your sales funnel is LIVE! Time to switch it on and get recurring revenue flowing in. The best way to do it? Launch your sales funnel to your current audience, which you’ll do with the help of quick daily prompts in the 2-week challenge. Get ready for the *PING* of sales notifications rolling into your inbox.
🎯 Switch on your sales funnel.
🎯 ‘Launch’ your sales funnels to your current audience to get recurring revenue rolling in.
🔓 UNLOCK my personalised audit of your sales funnel set up. Yup - my eyes on every step of your sales funnel. ⚡️
Making sales through my funnel has been so boosting. Seeing a sale come through from 'doing nothing' feels great.
I have no idea when I would have made time to build a funnel without this course. The accountability of having Josephine’s eyes on our work and the personalised feedback was gold.
Sara Duigou | Body-Based Coach
Josephine’s step-by-step guidance and actionable insights made the whole process so easy to follow and implement. The overwhelm was gone.
The results have been great with a steady income of new enrollments each month. I now have a more sustainable and thriving business.
Abby Monroe | Artist & Art Journaling Educator & Mentor
You've got access to my help and support along the way - so you're not on your own out there.
To get your funnel sales rolling in by week 6, you get access to.
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👯 PRIVATE GROUP FOR YOUR BURNING QUESTIONS
Get direct access to me and ask your burning questions - so you never get stuck.
Share a screen recording, ask your questions, share screen grabs so I can make sure you don’t get stuck and get your sales funnel up and running, asap.
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🧑💻 MONTHLY DROP-IN CALLS TO HELP YOU GET-IT-DONE
You won’t be on your own out there! Drop into the monthly call when you have a question or feel stuck.
Bring what you’re working on, share your screen, share your question - we’ll dive into it and get it figured out together.
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🏆 PERSONALISED FEEDBACK FROM ME
Once your funnel is built, get my eyes on your sales funnel by unlocking your personalised funnel audit from moi.
You’ll send me the link to your sales funnel & receive a screen recorded feedback video FILLED easy tweaks to implement instantly and boost your funnel performance.
Now you can listen to the *ping* of those sales notifications rolling in…. without the ENDLESS hustle.
Josephine’s feedback videos were incredibly valuable. And now, I have a sales funnel!
I Iove that the course also covered ‘feeding’ the sales funnel. I know what I need to do now to continue driving leads to my funnel.
Susannah Conway | Course Creator & Writer
Having Josephine’s step-by-step process and timeline was great! This course gave me time to actually GET THE WORK DONE. And it felt great to be following a proven approach to funnels.
Anastasia Morrissey Williams | Founder of the Fiber Business Collective
THAT’S NOT ALL!
…and then you unlock 🔐 THE VAULT
Once you’ve driven your first 2 funnel sales, you’ll unlock a secret area where you’ll find tools to power up your funnel sales…
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👾 SERIOUSLY SIMPLE FACEBOOK ADS
Run a simple ads strategy to drive consistent leads into your sales funnel AND grow your audience.
This is the fastest and simplest way to run facebook ads and create a truly sustainable end-to-end sales system - in tandem with your sales funnel.
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📊 REPORTING MASTERCLASS WITH PLUG & PLAY DASHBOARD
You’ll track & optimise your sales funnel to power up your recurring revenue and learn what WORKS to drive sales.
No faff! No figuring out complex analytics. Just plug in the dashboards and get reporting right away.
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📈 TAG ON YOUR TRIPWIRE & WELCOME SEQUENCE
Build out and solidify your automated email systems by bolting on your welcome sequence that supports your sales funnel.
AND you’ll tag on your feel-good tripwire offer that serves your audience AND drives passive income.
Wanna be the next person sending me messages like this?
YOUR INVESTMENT
12 month’s access to alllll of this 👇
💃 All of the steps to building your sales funnel broken down into short, actionable trainings.
💃 Recorded tech how-tos you can watch 10x over.
💃 My support on tap in the private group and during the monthly drop-in calls.
💃 Personalised feedback on your sales funnel from moi.
💃 2-week challenge to fire up your sales funnel and get easeful sales rolling in.
💃 Copy templates, checklists and prompts ~ so it’s suuuuper easy to get your funnel built in 4-weeks.
💃 The vault of bonus trainings, including the simplest way to run facebook ads to feed your sales funnel with leads.
The next 6-weeks are your roadmap to funnel sales, and *real* freedom.
PAY IN FULL
1 payment of £950
PAY IN 3 MONTHLY INSTALMENTS
3 x monthly payments of £320
*Due to the digital nature of this course, there are no refunds. Please read this page carefully before purchasing.
IT STARTED WITH BURNOUT. BUT NOW I’M… FREEEEEE!
I learned the hard way that getting stuck in the launch cycle & exchanging you energy for sales (hello eye-watering screen time) was a one-way ticket to burnout.
I’d got so busy running my business that I didn’t have time to live the freedom-filled lifestyle I’d set it up for. (Ringing any bells)?
Luckily, burnout made me discover the importance of firing up your sales funnel & making recurring revenue a REALITY ~ so you can create *REAL* freedom.
That’s what I implement for my myself, my clients and *SPOILER ALERT* I want you to have funnel sales and real freedom too.
I can’t wait for you to be sending messages like this…
WHO is this course for?
THIS IS FOR YOU IF…
✅ You have an evergreen offer (always available to buy). It’s sold 10+ times & delivers 5-star results for your clients.
✅ You’re using an email marketing platform (Flodesk, Convertkit, Mailerlite, ActiveCampaign, Mailchimp, or similar).
✅ You’re ready to STOP trading your time and energy for sales, and ignite your easeful funnel sales.
Tick, tick, TICK? You’re ready for your funnel sales bebeh!
THIS ISN’T FOR YOU IF…
❌ Your offer is untested, or in development stage.
❌ You’re not prepared to implement what you learn in this course to create and build your sales funnel.
❌ You’d rather not break out of your comfort zone - sometimes sales funnels bring up some *feelings* around selling that we’ll work through together.
Business owners who’ve taken this course...
Online membership founders
Writing course creators
Outdoor community owners
Business coaches, life coaches, Somatic movement coaches
Knitwear designers
Retreat hosts
Brand designers
Types of 6-figure+ businesses I’ve built sales funnels for…
Photography course creators
Hairdressing educators
Lots of business coaches in different fields
Spiritual healers
Relationship experts
Baby sleep consultants
Interior designers
Get ready to create the freedom and flexibility you dreamed of when you started your business. ✨
Scrolled this far? Here’s a sneaky peek 👀 at of allll the templates & resources you get inside 🧰
💌 Copy templates for alllll of your funnel emails, your lead pages & masterclass watch page.
📋 Checklists, templates and prompts ~ so it’s suuuuper easy to get your funnel DONE.
📈 The exact funnel reporting dashboard I use for my own business and with my done-for-you clients.
👯 My audience document template, so you get total clarity on your audience (which unlocks EVERYTHING else in your funnel build process).
🛠 Step by step checklist for building and testing your sales funnel, before setting it LIVE.
💡 20+ fresh ideas for your email subject lines
🤓 Tripwire page cheat sheet and checklist to fire up your passive income
FAQ
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How much money are you leaving on the table?
Here’s what you can expect from your sales funnel based on your monthly leads. Pssst… these are sample results from my real-life clients.
An offer of £390, with 100 monthly leads = £780 /month & £9,360 /year
An offer of £475 with 150 monthly leads = £1,211 /month & £14,535 /year
An offer of £247 with 200 monthly leads = £988 /month & £11,856 /year
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The bigger and more engaged your audience the quicker you’ll see results. I recommend starting this program when your IG followers and email subscribers combined, total anywhere from 2k+.
Even if your audience is small, now is a good time to get your funnel in place, so that as it grows, you have systems in place to power up your evergreen sales.
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Not as much as you think! You’ll need…
Your email marketing platform - Flodesk, Convertkit, ActiveCampaign, Mailerlite, Mailchimp all work well.
Your website - For creating irresistible lead pages, masterclass watch pages, and for hosting your sales page.
PLUS these optional extras (separate subscription)
Deadline funnel (for your limited time offer) [Currently starts at $39/month]
Manychat (for your simple facebook ads strategy) [Currently starts at free, then $15/month]
Inside the program you’ve got access to easy tech walkthrough videos that you can watch again and again (and again). No more tech fear!
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The calls alternate between 12pm & 5pm UK time (GMT/ BST) on the first Wednesday of every month.
Our drop-in calls are there for you as and when you have a question, want to bounce ideas around, or get stuck. Bring what you’re working on, share your screen and we’ll get it done together. There’s no obligation to stay for the full call.
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How long it takes to build your sales funnel is going to depend on how much content you already have to repurpose for your masterclass, funnel emails, offer messaging on your lead page etc.
As a rough guide, I’d expect your sales funnel build to take 20hrs in total. Spread that over 4 weeks and it’s about 5 hours a week.
5 hours a week, for 4 weeks - to create sustainable sales system that creates real freedom.
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Thought I was going to leave you to do it all by yourself? Hell no! That’s why there’s a private group for support (and the monthly drop-in calls too of course).
The private group is hosted within Thinkific alongside all of the course materials. No Facebook - phew!
I know you’re done with…
…feast and famine income
…not having the freedom you dreamed of
…exchanging your energy for sales